COLOR WOW Toning Foam: Brass-Free, Alcohol-Free, Crunch-Free Styling

From the manufacturer, our toning + styling foam is an industry-first, combining and majorly improving upon two popular hair products: purple shampoos and mousse. This multi-tasker and time-saver is a game-changer.

Mess-free toning! Our leave-in foam is lightly-tinted for a brass-free finish that's easier, friendlier, and cleaner. Unlike inky dyes that stain everything or are massaged into your scalp (which can block healthy hair growth), our foam doesn't cause such issues.

Crunch-free styling! Made with "rosins" (a natural, rubber-like substance derived from trees), our foam gives your hair a soft, flexible texture. This not only makes styling easier and protects against breakage, but also renews elasticity, boosts volume, and adds bounce.

Instant brassy hair hack: Watch celebrity stylist Chris Appleton tackle brass using Color Control Toning + Styling Foam! Despite purple and blue shampoos being the usual fix, they're often time-consuming, plus super messy, drying, and dulling. All of which are big no-nos for Chris, who never puts anything on hair that messes with his signature luxe, glossy styles.

A faster, easier, mess-free way to get rid of brassy hair: Color Wow Global Direction of Training + Education, Giles Robinson, talks about the innovative technology behind Color Control Toning + Styling Foam. From a mess-free, easier way to tone brassy hair to a bouncy, crunch-free styler, watch to see why he says this foam is a game-changer!

Color Control Toning + Styling Foam: - Mess-free, lightly-tinted foam - Leaves color bright, sparkly, and brass-free – no dingy color - Alcohol-free and non-drying - Saves time! Leave-in foam tones as well as styles, adding back elasticity and bouncy volume

Purple Shampoos: - Messy, inky dyes stain everything - Can leave behind dulling purple or grey tint - May be super drying, especially for bleached, porous hair - Time-consuming in-shower process

An end to crispy, crunchy, old-fashion mousse: Resin, a typical ingredient found in traditional mousse of the past, is an acrylic polymer that leaves hair stiff and crispy. Think DIY ingredient used to make durable castings for floors and countertops or as an adhesive. The main ingredient in Color Control Toning + Styling Foam, Rosin, is a natural, rubber-like substance derived from trees. It's super flexible and bend-y, so hair feels elastic and bouncy!

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